Founder & CEO of Yellowberry
Listen to Megan's story.
Megan Grassell is a teen founder and the CEO of Yellowberry- a bra, underwear, activewear and loungewear company for girls ages 8-14. Megan grew up in Pinedale, Wyoming and later in Jackson as a competitive ski racer. She founded Yellowberry when she was 17 years old after discovering the only option for her younger sister's first bra was a leopard print push-up or a sports bra. Determined to create a non-sexualized, stylish first bra option for young girls, while supporting young girls to own their ambition and ideas, Megan launched Yellowberry to national acclaim. Now in her 20s, Megan's revolutionizing the bra industry for young girls from Wyoming. She's partnered with American Eagle, has been featured on Good Morning America and the Today Show, and been named to Time's 25 Most Influential Teens, Yahoo's 24 Millennials to Watch and Forbes 30 Under 30 lists.
During our interview, Megan and I talk about how growing up in Wyoming influenced her entrepreneurial journey, her mission to become the brand that girls grow up with, and her passion to help other girls realize their ambition and own their unique strengths and talents.